Abstract: Generation of qualified sales leads and market research data comprises use of an interactive device at a first commercial location by a customer of a particular vendor. Customer information is input into the interactive device and that information can be—but need not be—related with a pre-existing record of information about the customer maintained by the particular vendor. The customer interacts with the device to be presented with information about goods or services of another vendor or to permit capture of market research data. The customer receives a coupon that is immediately redeemable for value against goods or services at the particular vendor for having so-interacted with the device. Additional methods that generate such leads and data are also described.