Abstract: A system and method are provided for generating and deploying content advertisement modules (CAMs). One or more categories are defined that correspond to criteria relating to one or more publisher website users (PWUs). One or more PWUs are categorized into the categories based on one or more criteria and one or more tracking objects are generated to correspond to each of the categories. A generated tracking object is then embedded within website content data being delivered to one or more PWUs. Targeting requirements are received from an advertiser and one or more CAMs are generated, corresponding to the targeting requirements. The CAMs are then deployed to PWUs in response to a detection of a corresponding tracking object.