Abstract: An arrangement for applying longitudinally extending tapes (10) to a moving web (11) comprises a plurality of holders (17) each intended for a respective tape store (18), and a plurality of tape applicators (19) for guiding a respective tape arriving from a tape store to a location at which the tape is in contact with the web. The holders (17) and the tape applicators (19) are carried by and capable of being positioned along mutually separate beams of a beam structure (14, 15, 16) which extends transversely to the direction of web travel. The applicators (19) can be adjusted positionally in relation to an applicator-setting beam (15) which extends transversely to the direction of web movement, and can be locked to this beam in selected positions therealong. The applicator-setting beam is, in turn, carried for longitudinal movement by a stationary carrier beam (14) which extends parallel with the applicator-setting beam.