Abstract: Provided is a reusable greeting card that includes a forward cover, and a replaceable decorative placard with an externally-exposed surface that is to be outwardly displayed adjacent to the forward cover to be viewable by a viewer observing the greeting card. The decorative placard includes a decoration specific to a theme of the greeting card. A support interchangeably receives the decorative placard and at least a second decorative placard to be outwardly displayed adjacent to the forward cover. The second decorative placard has a second decoration specific to a second theme that is different from the theme of decorative placard. A plurality of writing pages on which customized greeting content is to be applied by a user is also provided to the greeting card. The writing pages are at least partially concealed from view by the forward cover.

Abstract: Methods, system, and computer program products for implementing a communication service are presented. The communication service provides customized communications on behalf of subscribers to the communication service. A method includes defining an event, the occurrence of which forms a first portion of a condition for executing a communication. The method also includes providing a destination for delivery of the communication. The method further includes configuring elements of the communication, which include content and a transmission date. The transmission date forms a second portion of the condition for executing the communication. The method further includes monitoring sources of information for the event and, upon determining the condition has been met, generating the communication using the configured elements and sending, on the transmission date, the communication to the destination.