Abstract: The method and apparatus include an insert for increasing the aesthetic value of a floral box. The insert has a bottom wall being substantially rectangular in shape, a first end wall and a second end wall. The first end wall is parallel and equal in length to the second end wall. The first end wall and the second end wall extend from the bottom wall. There is a first side wall and a second side wall. The first side wall is parallel and equal in length to the second side wall. The first side wall and the second side wall extend from the bottom wall. The first end wall, the second end wall, the first side wall and the second side wall diverge away from the bottom wall. The insert is made from a colored plastic material. The insert is formed by placing a piece of plastic on a heated mold that has the desired shape.