Abstract: A substrate such as a promotional brochure or product container is provided with an insert holder. A preferably transparent an oversheet is attached to the substrate over an insert such as a folded product information sheet. The oversheet is affixed directly to the substrate by adhesive around a peripherally surrounding the insert, at lest on two opposite margins or edges straddling the insert. A zone is defined on the oversheet over the insert where the oversheet is nonadhesive. The oversheet can capture an inserted item, such as a folded product information sheet, which is intended to be extracted by a consumer by tearing away a portion of the oversheet or by laterally extracting the insert. The oversheet preferably is substantially clear and the edge strips are perforated. A process is disclosed wherein the oversheet provided on a label roll with a killed adhesive zone, and is applied on a production line using a label applicator and series of rollers.