Abstract: A publication and product delivery package is disclosed which permits a variety of products to be packaged and displayed with a publication, such as a magazine, or an object of similar size, and delivered to a purchaser of that publication in an attractive, efficient, cost effective way, utilizing standard delivery services such as the United States Postal Service. The publication package allows delivery of products and samples which are otherwise loose, liquid, or fragile to arrive intact, despite the stresses and impacts of such packaging, display, and delivery, as the products and samples are affixed to a U.S. Postal Approved marketing “Rider.” The publication package also allows additional high-impact and memorable marketing text and images, which providing exposure of product names and graphics, and coordinated text and images.
Abstract: A publication and product delivery package is disclosed which permits product samples to be packaged and displayed along the binding (or “spine”) of a publication, such as a magazine, or an object of similar size, and delivered to a purchaser of that publication utilizing standard delivery services, such as the United States Postal Service, even when such products may be otherwise loose, liquid, or fragile, and despite the stresses and impacts of such packaging, display, and delivery. In a novel marketing method, the publication package allows a product distributor to include additional attractive marketing text and images alongside product sample containers, and coordinated with similar text and images impressed on the delivered product sample containers, to achieve high-impact and memorable promotion with little delivery costs over the cost of delivering the publication alone.