Abstract: A method of providing a frame-based object redirection overlay for a video stream provided by a third-party content provider and hosted by a host provider that may or may not be the same as the third-party content provider. One or more objects depicted within a frame of a video stream are selected. A user is presented with a tag corresponding to the selected object. Upon detection of the user's selection of the tag, the user is presented with options corresponding to the selected tag. The options are determined by the location of the user, the user's preferences, and enforcement of localization rules. Upon detection of the user's selection of an option, an action is taken that corresponds to the user's selection of the option.