Abstract: In a computer-implemented method for product notification, a product notification request is received from a user identified by a mobile subscriber identity. By employing the mobile subscriber identity, a product notification is sent to the user in accordance with the product notification request. This and other methods may be performed with a system including a processor, a memory and an application loaded on the memory. The application further includes a mapping module arranged to associate a product notification request with a user identified by a mobile subscriber identity and a delivery module configured to send a product notification to the user in accordance with the product notification request.

Abstract: In a computer-implemented method for product notification a notification is received pertaining to products associated with a product provider, the notification is related to a mobile subscriber identity of a user registered to receive the product notification and marketing data associated with the mobile subscriber identity is forwarded to the product provider. This and other methods may be performed with a system including a processor, a memory and an application loaded on the memory. The application further includes a delivery module configured to receive a product notification pertaining to products associated with a product provider, a coupling module formulated to relate the product notification with a mobile subscriber identity. Also included with the application is a transmitter configured to forward, to the product provider, marketing data associated with the mobile subscriber identity.

Abstract: Methods and apparatus, including computer program products, implementing and using techniques for protecting data residing in a repository of an electronic product code information service against undesired data disclosure. One or more disclosure policies are defined for an item tagged with an electronic product code. The item has associated data stored in the repository. The disclosure policies describe one or more of: who is permitted to query the repository for information, what type of information is permitted to be obtained from the repository in response to a query, and under what condition the repository can be queried. The disclosure policies are enforced in response to a received query from a party by only disclosing a subset of the data from the repository, the subset being determined in accordance with the defined one or more disclosure policies. A web-based tool for defining disclosure policies is also described.

Abstract: Methods and apparatus, including computer program products, implementing and using techniques for providing a discovery service that provides a mapping from an electronic product code to electronic product code information services that include information about an item represented by an electronic product code. The discovery service includes a database containing a list of custodians for the item and a service interface through which electronic product code information services and applications can access the entries in the list. The list includes an entry for each custodian. Each entry includes the electronic product code number, a pointer to an electronic product code information service associated with the custodian, and a trip identifier for the item. The service interface includes several services enabling traceability of the item represented by the electronic product code. Methods and apparatus, including computer program products for using a trip identifier in a discovery service are also described.