Abstract: A pull-down display that can be mounted, for example, in the price strip on a shelf, or on a shopping cart is a two piece plastic material that is self coiling so that the display media will roll itself up after being pulled down and then released. One of the two pieces of display media is securely fastened to a mounting bracket at one end and is attached to a tube at the other end. The other piece of display media is loosely or slidably attached to the mounting bracket and is attached to the tube at the other end. A display or advertisement is placed between the two pieces of self-coiling display media and prevented from upward movement by a retainer strip when the display media is coiling upward.

Abstract: A product advancement device utilizes a self-coiling plastic sheet of material that has been heat treated to provide the self-coiling properties. The self-coiling sheet is used on an existing shelf to advance products to the front of the shelf without the use of push plates, trays, or other parts to hold the coiled sheet in place, or to prevent it from unrolling laterally or vertically. A portion of the sheet is not coiled during the heating process so that the roll stops at a desired place, providing a product restocking area. The end of the non-coiling sheet, opposite the coiled portion, is formed to provide a product stop barrier at the edge of the shelf.