Abstract: This invention is aimed at providing a terry-cloth or velours fabric, and a predictably economic process for its production, whereby it is possible to optimally adapt the fabric to different purposes. The proposed approach is a process for producing a terry or velours fabric consisting of a carrier web and, anchored in the carrier web, a nap in the form of open or dosed loops, of a warp of cotton loops the cut or uncut loops of which extend from one surface of the carrier web, and of a warp of microfiber loops the cut or uncut loops of which protrude from the opposite surface of the carrier web, the said warp of cotton loops and, respectively, the warp of microfiber loops being interlaced on the respective surface from which they protrude at the time the carrier web is produced.