Abstract: In response to input received from an operator, a workstation fully performs programmed instructions to carry out operator requests represented by the input. In addition, the workstation also records profile information derived from data representing operator choices and sends that profile information to a server along a communications path such as a telephonic link to a publicly-accessible network. The server analyzes the profile information, generates display information in response to the profile information, and returns display information along the communications path to the workstation. In turn, the workstation presents the display information to the operator. In this manner, information customized according to profiles can be delivered to people and organizations most likely to be interested in the information content.