Abstract: A wheel rim stacking apparatus to stack at least two wheel rims in a co axial and vertical relationship. The apparatus including an annular flange including an inwardly directed substantially cylindrical shaped wall of a diameter substantially commensurate with the outside diameter of the bead of a wheel rim to allow the wheel rim to be located with the cylindrical wall to be located on the outside thereof, the cylindrical wall having an upper edge and a lower edge. The annular flange including therefrom a radially inwardly extending landing web positioned intermediate of the upper and lower edge of the cylindrical wall, the landing web presenting (a) an upwardly facing surface by which a lower positioned bead of the wheel rim can engage to provide a vertical support to an upper one of the wheel rims and (b) a lower surface to locate on top of the upper positioned bead of an adjacent lower one of the wheel rims.