Abstract: A method for targeted, relevance driven, communication, interaction, engagement, community building, and personalized media content distribution, and consumption on a mobile telephone or television comprising detecting and interpreting a signal that previously has been given one or more functional contexts in order to display one from a plurality of performances contained within a single broadcast signal according to predefined specifications defined for the signal. The signal is digitally detecting the face of a person or an object, detecting a bar code, and/or detecting a sound. At least one predetermined advertisement or message is broadcast to a recipient based on the signal.