Abstract: A method comprises the steps of submitting at least one comment regarding an editorially-controlled content to be published with the editorially-controlled content. The published comment is authored by a contributing member of an online community. A rating of the published comment is entered. The rating is determined by at least one reviewing member of the online community. Points are assigned within a predefined range for ratings of the published comment that exceeds a predetermined level. The points are assigned to the contributing member by an editor of the online community in which the points identify subject matter expertise for the contributing member. Awarded points are received in which the awarded points received by the contributing member comprise the points capped by a maximum number assigned to the editorially-controlled content.