Abstract: A football goal post is provided wherein the U-shaped target portion consisting of the cross-bar and uprights is attached to one end of an elongated boom. The other end of the boom is pivotably connected to a ground anchored vertical support member so that the U-shaped target can be raised out of position when it is not needed. Also provided within the uprights is a photocell field for properly registering the passage of a football through the target. The goal post support member has mounted thereon a computer-programmed vertical reading message matrix including rows of lights to form desired messages.