Abstract: A holding device for at least one cooking product carrier in a baking oven by means of which the cooking product carrier can be drawn out of the baking oven muffle and slid back into it, is to be improved with regard to its operating characteristics. For this purpose, holding device (8) has at least one parallelogram linkage (10, 11, 16, 17) with a base arm (11) which is in a fixed-position in relation to the baking oven muffle (1), pivot arms (16, 17) articulated at articulation points (12, 13, 14, 15) and a movable mounting arm (10) of a holding element (9) of the cooking product carrier (24) which can be moved with it.