Abstract: An apparatus in one embodiment has: a positioning functionality that sequentially locates, at a predefined bight, coupons of a continuous web of coupons; a burst functionality whereby a foremost coupon is separated at the predefined bight from a next coupon of the continuous web of coupons; a staging functionality whereby the separated foremost coupon is moved to a staging position; and an insertion functionality whereby the first coupon is inserted into a container. In another embodiment the first coupon is inserted into a container only after the next coupon is separated from the continuous web. In another embodiment after the second coupon is sensed, the first coupon is burst and inserted into a container.