Abstract: In accordance with the present invention, a method for creating a system of self-organizing colonies of players engaged in turn based games and other social activities performed within a web browser is provided. The approach described here partitions the game site population into distinct colonies with the appropriate activities and design such that the players create a community environment. Playing online games and chatting are examples of social networking activities; therefore, an invention that combines self-organizing capabilities to these activities will enhance the social experience. Essentially, the notion becomes a game within a game where the players change aspects of the rules governing the site and the games themselves. In particular, tests have demonstrated that game players create their own distinct communities just as thermodynamic theory predicts.