Abstract: A shoe and method of forming the same having an upper portion which includes an individualized indicia display area in any one or more of the side quarter panel, tongue, or heel portion of the upper portion of the shoe. The shoe includes an outer covering material in which a window or opening is formed to make visible and accessible an indicia attachment panel underlying the outer covering material. A frame member having substantially the same shape as the window or opening projects from the indicia attachment panel through the window or opening with the outer perimetric edges of the frame member legs closely adjacent the corresponding perimetric edges of the window or opening. An indicia display panel is adhered, preferably by stitching, to the indicia attachment panel with the perimetric edges of the indicia display panel in abutting contact with the inner perimetric edges of the frame member legs.

Abstract: A shoe and method of forming the same having an upper portion which includes an individualized indicia display area in any one of the side quarter panel, tongue, or heel portion of the upper portion of the shoe. The shoe includes an outer covering material in which a window or opening is formed to make visible and accessible an indicia attachment panel underlying the outer covering material. An indicia display panel is adhered to the indicia attachment panel. The display panel is formed from a plurality of individual indicia or is a unitary panel to which indicia, such as letters, numbers, or emblems, are applied. The purchaser has the ability to individualize the shoe in virtually unlimited manner to include a personalized message or slogan that no other purchaser may have.