Abstract: Multimedia items are legally downloaded with a code usable on another website. The codes can be used once or a set number of times in order to encourage legal downloading of multimedia through positive incentives such as bonus content (e.g., codes); however the multimedia items themselves can be viewed or accessed multiple times.

Abstract: An E-store allows purchase of codes for use on another website. The codes can be redeemed for items or credit on a website different from the site on which they were purchased. This allows obtaining items on the website without requiring real money or virtual money to be paid for the items. In addition, credits can be awarded using an administrative tool that distributes the credits or a portion thereof based on automatically detected events.

Abstract: A social networking website allowing users to interact socially without revealing any personal information about themselves. The only information they reveal is about their virtual pets in the virtual website world. Different templates for the personalizable portion of the website can be selected, some of which are restricted.

Abstract: A social networking website allows users to interact socially without revealing any information about themselves. The only information they reveal is about their virtual pets in the virtual website world.

Abstract: A computer network-based messaging system includes a multiple-layer chat filtering system for controlling the content of messages sent by users. A computer receives a message including a plurality of words entered by a sender. A word database includes a plurality of permitted words which are allowed to be transmitted. A phrase database includes a plurality of prohibited phrases which are not allowed to be transmitted. At least one of the plurality of prohibited phrases consists of a plurality of individual words that are each included in the word database. A message sending part that transmits the message over a computer network only if all of the plurality of words entered by the sender are contained in the word database and none of the plurality of prohibited phrases are contained in the message.

Abstract: Systems and method provided herein involve a mechanism that allows users to have more input and influence in customizing their virtual characters' profile by developing their attributes. By developing and improving attributes of their characters, the social value of their characters can be increased within the virtual environment. Additional attributes that can be developed include, but are not limited to, strength, speed, agility, intelligence, creativity, style, streets-smart, safety-awareness, grooming, cooking, and manners. Jobs, tasks, classes, sessions, and the like, as well as competitions can be created that emphasize one or more attributes to facilitate encouraging users to have their characters learn, master, and test such new skills.