Abstract: A matrix-type advertising device having a circulating transport band with flap-like advertising elements, positioned in rows and columns, which are connected with the transport band on one side in the direction of transport. Dividing strips are positioned in an advertising area, coordinated with the individual rows which have a color contrasting to the transport band provided with the advertising element. The advertising elements in front of or behind the coordinated dividing strips can be brought into the advertising position. In one previously known advertising device of a similar type, the dividing strips are rigidly constructed and accommodated in and fixedly attached to a casing. The advertising device, in the case of a large advertising field, is thus correspondingly large and heavy.