Abstract: A fishhook holder 10 is configured to hold a fishhook against a soft lure and is made of a resin material, and includes a base 20 configured to contact an outer surface of the soft lure and a tapered shaft 30 protruding from the base 20 and configured to extend through the soft lure. The shaft 30 includes a basal end 30a coupled to the base 20, a distal end 30b opposite the basal end 30a in an axial direction of the shaft 30, an insertion hole 31 located between the basal end 30a and the distal end 30b and configured such that the fishhook extends through the insertion hole 31, and a mark 33 located between the insertion hole 31 and the distal end 30b and indicating a reference position in a case where a portion including the distal end 30b is cut off from the shaft 30.