Abstract: The price display module has a clear plastic light pipe and support member mounted on the back of a bezel to display an indicia on the pre-coiled strip through the bezel aperture and illuminated by light piped through the member from the back light source to the front of the member. The coiled ends of the strip are supported by and separated by the pipe so the illumination of the displayed indicia is uniform.

Abstract: The price display module has a clear plastic light transmission and support member mounted on the back of a bezel to display an indicia on the pre-coiled strip through the bezel aperture and illuminated by light reflected through the member from the back light source to the front of the member. The coiled ends of the strip are supported by and separated by the pipe so the illumination of the displayed indicia is uniform.

Abstract: The price display module has a clear plastic light transmission and support member or light pipe on the back of a bezel to display an indicia on the pre-coiled strip through the bezel aperture and illuminated by light reflected through the member or light pipe from behind the bezel to the front of the member. The coiled ends of the strip are supported by and separated by the support member so the illumination of the displayed indicia is uniform. The support member is held in place on the rear of the bezel by retainers slideably guided on the bezel and having a tab which slides over and engages a shelf or flat surface at each end of the support member.

Abstract: The parallel rails have a double tee cross section and the leg of the rear T fits into slots in the sides of the frame. When the frame is welded, the rails are captured with the front slots ahead of the frame so menu strips and price modules can be mounted from either end and will mesh with each other or lie over the frame to prevent light leaks.

Abstract: Any numeric display (0-9) can be obtained by rotating the three endless belts to position the indicia on each to combine with the others to form the desired numeral. Each belt has a plurality of faces or display areas along its length and is driven by a separate motor until a sensing means determines the proper face is in display position. The belts follow a serpentine path to permit the belts to be housed in a frame about as high as the numeric readout. A change in the readout can be programmed and initiated at a remote location.