Abstract: An apparatus for winding and packaging shoelaces into pairs with a circumscribing label therearound to hold the shoelace pair together in an oblong configured package. The apparatus includes a winding station for winding a pair of shoelaces into a circular coil configuration, a flattening station for flattening the circular shoelace coil into an oblong configuration, a device to transfer the circular configured shoelace pair from the winding station to the flattening station, a label delivery station proximate the flattening station for delivering labels to be wound around the oblong configured shoelace pair across the flattening station, a label wrapping station adjacent the flattening station in alignment with the label for wrapping the label about the oblong configured shoelace pair, and a device for moving the oblong configured shoelace pair and label from the flattening station to the wrapping station. The operation of the various stations of the apparatus are controlled by a central control device.