Abstract: Methods and systems for determining a sales channel for a product in a brick and mortar store include displaying to customers in a brick and mortar store information on an interactive data collection system relating to a product; collecting, via the data collection system, information indicative of customer interest in the product by tracking inputs at the interactive data collection system; collecting, via an online website, information indicative of customer interest relating to the product; and based upon both the information obtained at the brick and mortar store and the information obtained by the online website, determining a sales channel from a plurality of channels to offer the product for purchase by a customer.