Abstract: Methods and systems consistent with the principles of some embodiments of the present invention provide for determining a set of variables that together have strong predictive power relative to some target variable(s); identifying a subset of variables that together describe the majority of the information in the database; statistically segmenting the database; predicting unknown values in the target variables; combining prediction and VIVa; filling gaps in databases for further analysis or database completion; predicting probabilities; and outputting information based on the processed data. The outputs may relate to optimizing price to maximize return, producing a database based on postal code, identifying a trade area for sale of goods; and/or optimizing the distribution of marketing funds across various marketing channels.