Abstract: A computer implemented method and system for creating a virtual community network for incentivized multimedia content viewing is provided. A first viewer receives the multimedia content for viewing on a client device from a server provided in a networked environment. The first viewer refers the multimedia content to one or more second viewers in the networked environment for viewing and further referrals. The server controls access to the multimedia content and confirms viewing of the multimedia content by the first viewer, the second viewers, and nth viewers from further referrals using a random challenge. The server generates response reports based on viewing of the multimedia content. The server credits the first viewer, the second viewers, the nth viewers, etc. with one or more items of value based on referring of the multimedia content, multimedia content view confirmation, and/or registration of the second viewers, the nth viewers, etc, with the server.

Abstract: A computer implemented method and system for dynamically profiling users for incentivized targeting of multimedia content to the users in a networked environment is provided. A server creates an advertiser network comprising advertisers and member websites, and creates a user network of users. The advertisers submit the multimedia content, advertising information, and targeting criteria to the server. The server and one or more publisher websites acquire marketing data from the users for creating dynamic user profiles for the users. The server and/or the publisher websites target the multimedia content to the users based on the created dynamic user profiles. The server and/or a client device of each of the users confirm viewing of the multimedia content using a challenge, random in content. The server and/or the publisher websites compensate the users by crediting the users with items of value based on confirmation of the viewing of the multimedia content.

Abstract: A computer implemented method and system for controlling grant of access to first media content (FMC) is provided. A content access management application (CAMA) dynamically analyzes user characteristics on detection of a user attempt to access the FMC on a content display interface. The CAMA receives decision criteria, for example, preset rules, user segments, etc., via a criteria reception interface, dynamically creates one or more dynamic media content objects including a locking media content object and a non-locking media content object, and dynamically inserts the dynamic media content objects into one or more sections of the content display interface based on the analyzed user characteristics and one or more of the decision criteria. Each dynamic media content object either restricts access to the FMC displayed on the content display interface until an access condition is met or grants access to the FMC while displaying second media content, for example, advertisements.

Abstract: Disclosed herein is a computer implemented method and system for confirming that a viewer viewed multimedia content on a client device. The client device receives the multimedia content from a server and plays the multimedia content on a display screen of the client device. A random challenge is presented to the viewer by overlaying the random challenge on the multimedia content. The random challenge is one or more of random in content, presented at random times during and/or after play of the multimedia content, and presented at random physical locations on the multimedia content. A response for the presented random challenge is invoked from the viewer. The viewer's response confirms that the multimedia content has been viewed by the viewer. A response report is generated based on the viewer's response. The viewer is credited with an item of value, if the response report confirms the multimedia content was viewed by the viewer.

Abstract: A computer implemented method and system is provided for confirming viewing of multimedia content on a client device. A challenge generator generates a challenge stream comprising multiple challenges, random in content. The challenge stream and the multimedia content stream are integrated in real time to generate a challenge in real time. The challenge is random in content and new each time the same multimedia content is played on one or more client devices. The challenge is presented to a viewer at random times during and/or after play of the multimedia content, and/or presented at random physical locations on the multimedia content, by overlaying the challenge on the multimedia content. A response for the presented challenge is invoked from the viewer, based on which a response report is generated. The viewer is credited with an item of value, if the response report confirms that the viewer viewed the multimedia content.