Abstract: Disclosed herein is an apparatus for exchanging advertising media, which includes a candidate event determining unit for determining one or more candidate events interchangeable with a prize event, an exchange ratio determining unit for determining an exchange ratio between the prize event and an exchange target event to be interchanged with the prize event, which is determined based on the candidate events, and a media exchange unit for allocating the prize event to an advertising media corresponding to the exchange target event based on the exchange ratio.

Abstract: Disclosed herein is an apparatus for providing an advertising-event-authoring tool, which includes an advertising product information setting unit for setting information about a product to be advertised, which is a target of an advertising event, depending on input from a user or a user terminal; an advertising event type setting unit for setting an advertising event type; an advertising event content setting unit for setting advertising event content; a reward information setting unit for setting information about rewards for participants in the advertising event; and an advertising event data generation unit for generating advertising event data based on the set information.