Abstract: The smart phone and tablet applications are akin to news and media websites available on the Internet in that the applications provide the latest content, richest media experience and an evolving community around the brand. The disclosure provides an efficient and inexpensive process and system for creating and managing of software applications for multiple smart phone and tablet platforms via an online platform. The systems and processes facilitate creation of applications, which communicate with a workflow implemented and powered by an online server. The systems also provides a feed server system that continuously fetches content from various feed sources, aggregates content, and maps into a local data model that can be defined dynamically. The applications are containers that request content from the served based on a token that is preinstalled into the application. The containers are built with the mechanism to bind data to layouts dynamically using the scripting code downloaded from an online server.