Abstract: Systems and methods for creating recipient-customizable promotional products are disclosed. One method includes receiving design details from a customer associated with layout of one or more graphical elements on a promotional product, and building a design of a customized promotional product using the design details. The method further includes generating a personalization symbol to be applied to each promotional product, the personalization symbol linked in a database to an offer, and making a plurality of the customized promotional products, each of the customized promotional products created according to the design details and including a personalization symbol, thereby creating personalized customized promotional products. The method also includes distributing the personalized customized promotional products to the customer.