Abstract: Embodiments of the present invention include systems and methods for creating customized activities. In one embodiment, the present invention includes a method comprising storing a plurality of activity records, storing a plurality of text elements, storing a plurality of template letters with fillable fields, receiving a plurality of customized text elements from a user and a selection of an activity record, associating template letters with the activity, and associating text elements and customized text with the activity to generate customized correspondence. For example, in one embodiment a print control document is generated for printing customized mailers. In one embodiment, the system receives a message and encodes the message. The message may be the location of a hidden gift, for example. The print control document may include the encoded message and the encoded message is included in at least one of the mailers.