Abstract: An example embodiment includes a method of fulfilling a redemption request. The method includes creating an offer for an entity. The offer is configured to incentivize a purchase of a good or a service of the entity. The method includes distributing the offer to customers via at least one e-commerce channel. The method includes collecting payment for a purchase of the good or the service from a customer. In response to collection of the payment, the method includes generating a redemption request. The method further includes tracking the redemption request according to a customized workflow process of the entity. The customized workflow process includes subroutines selected by the entity.