Abstract: A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.
Type:
Grant
Filed:
November 23, 2009
Date of Patent:
December 31, 2013
Assignee:
GLAM.Media, Inc.
Inventors:
Fernando Ruarte, Raj Narayan, Ryan Roslansky, Kiumarse Zamanian, Adam Souzis, Emmanuel Job, Bryan Beresford, Hsinhong (Simon) Yeh, Anne Farmer, Bao-Long Nguyen-Trong, Wendy Mazzoni, Dianna Gewing-Mullins, Jamie A. Maddaloni, Michael Tancinco, Rosanna Mairena, Samir Arora
Abstract: A method and apparatus for ranking documents obtained in a search. The document rank is determined based on social engagement data for each document. The number of social sharing events for the document are summed then normalized to generate a quality score for determining rank. Various weighting factors may be applied to derive the quality score.
Abstract: A system and a method are disclosed for automatically providing an API for a Web-based application. An API processing core receives a call, performs a variety of actions on the call prior to executing it, determines based on the actions whether the call is a valid API call to the currently existing application functionality, and if the call is a valid API call, executes it. The call syntax is constructed primarily out of elements applicable to any Web-based application using the system.
Type:
Grant
Filed:
March 9, 2007
Date of Patent:
August 6, 2013
Assignee:
Glam Media, Inc.
Inventors:
Marc L. Andreessen, Diego Doval, David Sklar, Martin Traverso
Abstract: A hosted application server system and method are disclosed. The hosted application server system includes an interface for receiving a request from one of a plurality of users, a runtime environment for running a plurality of independent applications, a core configured to receive and respond to a request from one of the applications, and an interface for sending a response to the user. The core can have access to a shared data model.
Type:
Grant
Filed:
May 19, 2005
Date of Patent:
January 1, 2013
Assignee:
Glam Media, Inc.
Inventors:
Marc L. Andreessen, Steven Vassallo, Dermot Martin Gately, Eric Reed Meeks