Abstract: A web cutter and splicer for cutting a continuous web of material into relatively short lengths and winding the cut lengths onto a storage roll and which comprises a pulley for initially receiving the continuous moving web thereover and a solenoid actuated clamping or holding device for receiving the web from the pulley and intermittently holding the web against movement. The web also moves around an alignment device and through a solenoid actuated cutting apparatus operably connected with the aligning device for actuation whereby the web is severed at preselected position in order that the severed portion of the web may be wound on the storage roll, said preselected position being selected in such a manner as to facilitate a subsequent splicing of the severed portions of the web into a restored continuous web.