Abstract: The present disclosure relates to a method, apparatus, and system for realizing dynamic scheduling for a cinema and controlling playing of a movie. In particular, embodiments of the present invention relate to dynamic scheduling of content presentation in a cinema by collecting user preferences of a plurality of users, wherein the user preference specifies at least a movie that a user desires to watch, a time for watching the movie, a cinema for watching the movie, and a number of people watching the movie; generating, based on the collected user preferences, a respective dynamic schedule for at least one cinema of a plurality of cinemas according to one of a plurality of scheduling schemes; and transmitting the generated respective dynamic schedule to at least one second electronic apparatus corresponding to the at least one cinema.

Abstract: A method for crowd-souring a screening by a user of an electronic device is disclosed. The method includes displaying, at a display of the electronic device, a plurality of available content selections received from a first server, and receiving, at the electronic device, a content selection of the plurality of available content selections. The method further includes displaying, at the display, a plurality of available cinema theater selections received from a second server in response to receiving the content selection, and receiving, at the electronic device, a cinema theater selection of the plurality of available cinema theater selections. The method also includes displaying, at the display, a plurality of available date and time selections received from the second server in response to receiving the cinema theater selection, and receiving, at the first electronic device, a date and time selection of the plurality of available date and time selections.