Abstract: All information required for sending a business form mailer to a recipient, a preconstructable return envelope and a return data receipt are printed on a single side of a Z-foldable form.

Abstract: In a preferred method for affixing a discrete paper label to the mailer, a discrete paper label is suctioned onto the rotatable platen at a first predetermined position relative to the circumferential perimeter of the platen. As the rotatable platen rotates, adhesive is applied to a predetermined exposed portion of the paper label at a second predetermined position relative to the circumferential perimeter. Finally, at a third predetermined position relative to the circumferential perimeter, the paper label is blown off the rotatable platen and onto an adjacent continuously advancing web comprising multi-ply mailer forms each having a plurality of sheets in superimposed relationship. The paper label is thus affixed to a multi-ply mailed form at a predetermined location. Preferably, the rotatable platen receives a new paper label at the first predetermined position as the adhesive is applied to the label previously received on the platen.