Abstract: The present invention provides tools and methods that offer significant enhancement in consumer compliance in completing surveys, and afford statistically significant/accurate measurements of consumer feedback. In particular, the present invention provides software applications that utilize the methods described herein to administer Micro-Surveys to consumers, eliciting statistically significant feedback to effect global positive commercial change. Moreover, the present further provides a survey tool that utilizes a novel consumer propensity weighted analysis.

Abstract: The present invention provides reward systems and methods that offer significant enhancement to increasing consumer interest and/or to increase consumer engagement with a participating business. In particular, the present invention provides software applications that utilize the methods described herein to offer a plurality of rewards to a consumer using a Multi-User Reward Integration (MURI) system.