Abstract: A system and method for advertising and providing sales incentives to customers of stores. This method includes placing advertisements or sales incentives, which can include coupons or rebates, on a useful device such as a carrying strap containment device and receiving payment for doing so. The carrying strap containment devices are packaged and distributed to stores either directly or through a store's distribution system. Each store distributes the carrying strap containment devices to its customers by attaching the devices to the straps of shopping bags and giving the bags to the customers during the checkout process. The stores are paid for distributing the devices based on the number of devices distributed. The effectiveness of this system can be determined by comparing the number of devices distributed with the number of sales incentives redeemed.

Abstract: The handle of the present invention is formed from a sheet of pliable material having a periphery with two opposed convex edges separated by two opposed concave edges. Two parallel fold-lines join the concave edges. When the sheet is folded, the body forms symmetrical walls that are fastened together using a tab, located on the edge of one symmetrical walls of the handle, and a groove formed on the edge of the second symmetrical wall of the handle, for receiving the tab. In its folded state, the handle resembles a taco shell with a bite taken from each end. The bite resemblance is formed by the two opposing concave edges and help to limit the length of the flat base formed by the space between the parallel fold lines. A correct base length allows the bag handles to naturally droop from the weight of the contents, so that the taut bag handles do not cut through the pliable body material or weaken the base.