Abstract: A system and method for advertising and providing sales incentives to customers of stores. This method includes placing advertisements or sales incentives, which can include coupons or rebates, on a useful device such as a carrying strap containment device and receiving payment for doing so. The carrying strap containment devices are packaged and distributed to stores either directly or through a store's distribution system. Each store distributes the carrying strap containment devices to its customers by attaching the devices to the straps of shopping bags and giving the bags to the customers during the checkout process. The stores are paid for distributing the devices based on the number of devices distributed. The effectiveness of this system can be determined by comparing the number of devices distributed with the number of sales incentives redeemed.