Abstract: An insect bait assembly (10) for retaining a volume of insect bait (16) which includes an elongate support body (12) having spaced ends (26, 28), an upper surface (22) and a lower surface (24), and a reservoir (14) monolithically formed with the support body (12). The reservoir (14) has a peripheral wall (34) extending upwardly from the upper surface (22) of the support body (12) and substantially surrounding and defining an interior cavity (36) for holding the volume of insect bait (16). The support body (12) has a reinforced region (58) configured for strengthening the support body (12) and resisting bending of the support body (12) proximate the reservoir (14).