Abstract: A simulated neon sign comprises a frame, non-neon internal lighting, and a front plastic panel having an outer face. The outer face of the front plane comprises outwardly projecting indicia and a non-projecting region that is substantially opaque to the internal light. Pigmented translucent coating is applied on the indicia so that light from the internal lighting can pass through the indicia. To simulate the halo effect of a neon light, additional pigmented coating is applied to the non-projecting region of the panel adjacent the indicia. A method for manufacturing the neon sign is also disclosed.