Patents Assigned to Gumgum Sports Inc.
  • Automated media analysis for sponsor valuation
    Patent number: 11556963
    Abstract: Systems and methods are provided for determining a media cost equivalent to attribute to the appearance of a sponsor's logo or other object in a media item, such as an image or video. This determination may be based on factors such as clarity, prominence, visibility, size, or placement of a sponsor logo or other object related to the sponsor within at least one media item. One or more machine learning models may be utilized to automatically identify objects within, and otherwise analyze, image data in order to determine sponsor value.
    Type: Grant
    Filed: February 19, 2021
    Date of Patent: January 17, 2023
    Assignee: Gumgum Sports Inc.
    Inventors: Jeffrey Benjamin Katz, Cambron Neil Carter, Brian Jongmin Kim