Abstract: A method and a system employing an expanded reach rich messaging application (ERRMA) for creating and transmitting a rich message or an equivalent rich message is provided. The ERRMA receives a request to send a rich message on a specified rich messaging channel (SRMC) to a user's mobile number. The ERRMA determines whether the user's mobile number is enabled for receiving rich messages on the SRMC. Upon a successful determination, the ERRMA creates and transmits the rich message on the SRMC to the user's mobile number. Upon an unsuccessful determination, the ERRMA determines whether the user's mobile number is enabled for receiving the rich message on an alternative rich messaging channel. Upon determining that the user's mobile number is enabled for receiving the rich message on the alternative rich messaging channel, the ERRMA creates and transmits the equivalent rich message on the alternative rich messaging channel to a user device.

Abstract: A method and system employing a rich short message service application (RSAPP) for creating and transmitting a rich message are provided. The rich message includes a message and a brand identity. The RSAPP receives a request to send a short message service (SMS) message to a mobile number of a user (MNU). The RSAPP processes the request to send the SMS message and determines whether the MNU is enabled on one or more rich messaging channels (RMCs). Upon determining that the MNU is enabled on the RMCs, the RSAPP creates and transmits the rich message to the MNU on the enabled RMCs. Upon determining that the MNU is not enabled on the RMCs, the RSAPP confirms whether a setting specifies transmission of the received SMS message to the MNU as a SMS message if the MNU is not enabled on the RMCs. and the RSAPP transmits the received SMS message as a SMS message to the MNU.