Abstract: A method of generating a pool of matched content pieces from an available pool of content pieces based on a selected sample, including providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device, providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device, providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device, selecting a number of representative content pieces based on one or more branding parameters of a brand client to convey a brand identity, testing the representative content pieces against a set of constraints based on one or more content profile identifiers to establish that a minimum number of content piece identifiers are chosen using a da

Abstract: An advertising and content provision system is provided. The advertising system automatically matches brand clients, content, and consumers based on certain parameters. The system enables a user to select a brand client and corresponding advertising prior to being provided with the matched content. A brand database includes brand clients having brand parameters, which when associated with content, allows the brand client to convey their brand personality through the associated content. Content is associated with a genre, a mood, a style, or a theme, such as fun, cheerful, humorous, gentle, comforting, and relaxing.

Abstract: An advertising system including at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data, at least one brand database containing details of brand clients, each having one or more branding parameters, at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers, and a content matching engine which matches the branding parameters of the brand clients with one or more of pieces of content and provides these pieces of content to one or more consumers upon the consumer request, based on the matching of the branding parameters and the consumer preference identifying data at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider.