Abstract: Various of the disclosed embodiments generally contemplate computer-implemented systems and methods for selecting an electronic or virtual gift card from among a plurality of possible gift cards or gift card issuers. Various of the embodiments may match and rank the gift cards according to a gift card recipient's characteristics, and possibly to the electronic or virtual gift card itself. Certain embodiments also contemplate the selection of physical gift cards selection, matching, and ranking aspects of the invention. Various methods for operating a gift card business using certain of the embodiments are also disclosed.

Abstract: Various of the disclosed embodiments consider systems and methods for the sender of a printed or electronic greeting card to attach one or more virtual or electronic gift cards to that printed or electronic greeting card, so that the recipient of the greeting card can subsequently retrieve and redeem the attached gift cards electronically. Thus, some of the disclosed embodiments provide a system for automating the giving and receiving of electronic gift cards via the medium of the greeting card itself.

Abstract: Various of the disclosed embodiments generally contemplate computer-implemented systems and methods for selecting an electronic or virtual gift card from among a plurality of possible gift cards or gift card issuers. Various of the embodiments may match and rank the gift cards according to a gift card recipient's characteristics, and possibly to the electronic or virtual gift card itself. Certain embodiments also contemplate the selection of physical gift cards selection, matching, and ranking aspects of the invention. Various methods for operating a gift card business using certain of the embodiments are also disclosed.