Abstract: A storage, display and dispensing apparatus for small regularly shaped packages is provided comprising a tray of generally box-like rectangular configuration having front, rear and side walls, the front wall being of transparent material and having a plurality of finger access notches formed therein. A partial bottom wall is provided extending forwardly from the rear wall and between the side walls to a forward edge at a point spaced rearwardly from the rear of the front wall to form a product or package removal aperture. A plurality of flexible fingers extend from the forward edge terminus of the bottom wall partially into the product removal space.