Abstract: An apparatus and method for forming wire bundles from a plurality of wire or cable is provided. A plurality of wires are withdrawn from a rack and simultaneously measured by a linear counter. The wires are cut at various positions to provide a bundle having beginning and ending points for the bundle as desired. A driven pulling spool is used to guide the bundle along a desired path. The pulling rope is preferably attached to the bundle by an inflatable bladder. Rollers for guiding the cable include flared end flanges with diameters equal to the shaft diameter of the roller. Clips for holding the rollers to a cable tray provide for ease of repositioning cables.