Abstract: A battery jar for a battery cell having a plurality of plate support bridges, preferably chevron shaped, is presented. The bridges are disposed on a bottom surface of the battery jar. The bridges include a pair of legs attached at an angle such that each leg provides structural support for each other when supporting the plates of the battery cell. Advantageously, the invention provides good resistance to columnar buckling from impact loads of the plates without requiring that the bridges be made thick relative to prior art bridges. Therefore, migration of the residue from the plates (mud) is enhanced. Also, the invention reduces the indentation depth required over the prior art by providing dual bearing surfaces for the plates.