Abstract: A program for rewarding players for gaming at a casino establishment provides a player with real-time incentives while the player is playing at a gaming machine in the casino. Information about the player and/or the player's gaming activity is collected while the player is at a gaming machine in a casino. This information is used by a marketing system to select an incentive to provide to the player. The incentive is then delivered to the player, for example manually by a casino employee or automatically using a printer or other mechanism at the gaming machine. Various types of incentives can be provided to a player, including incentives designed to provide the player with an experience that is favorable to the casino and incentives designed to keep the player gaming in a casino for a longer amount of time.

Abstract: A program for rewarding players for gaming at a casino establishment provides a player with real-time incentives while the player is playing at a gaming machine in the casino. Information about the player and/or the player's gaming activity is collected while the player is at a gaming machine in a casino. This information is used by a marketing system to select an incentive to provide to the player. The incentive is then delivered to the player, for example manually by a casino employee or automatically using a printer or other mechanism at the gaming machine. Various types of incentives can be provided to a player, including incentives designed to provide the player with an experience that is favorable to the casino and incentives designed to keep the player gaming in a casino for a longer amount of time.

Abstract: A personal convenience unit for use with a gaming machine provides various compartments and amenities that enhance the comfort and convenience of the gaming machine for a patron, thereby enabling and encouraging longer periods of play and greater customer loyalty. The personal convenience unit includes a base unit with at least one interior compartment that is separate from the interior portions of the gaming machine and which is lockable by the patron for securing personal items of the patron. The base unit may have a portion upon which the gaming machine rests, and a portion that extends on the side of the gaming machine. The personal convenience unit includes a personal amenity cabinet, preferably on the side of the gaming machine, which includes an open and recessed compartment to provide convenient access to and concealment of other personal items such as coin cups and the like.